Нужен хороший контент для продвижения, а копирайтер не понимает специфики Вашей ниши? Создайте креативный текст для рекламы натяжных потолков самостоятельно.
Скорее всего Вы замечали, что объявления успешных конкурентов похожи друг на друга структурой и смыслом. Почему они пишут по одному шаблону? Потому что это работает! Разберем, как правильно написать текст рекламы натяжных потолков. В конце статьи приложу пример продающего поста в соцсетях.
Каналы привлечения клиентов для установки натяжных потолков
С чего начать привлечение целевой аудитории? Определите, где и как клиенты покупают.
- Целенаправленно идут в магазин за полотном;
- Обращаются в компанию;
- Ищут в интернете каталог и смотрят варианты.
Исходя из этого, можно выделить несколько основных каналов привлечения:
- Размещение объявлений в журналах и газетах. Подойдут новостные издания с широким охватом и специализированные журналы по строительству, ремонту и дизайну интерьера.
- Раздача буклетов, листовок, флаеров и маркетинг-китов. Этот способ рекламы будет наиболее эффективен в местах скопления целевых клиентов.
- Продвижение в интернете. SEO, контекстная и таргетированная реклама ВК особенно актуальны для интернет магазинов.
- Реклама на досках объявлений. Многие компании уже прочно обосновались на Авито, Юла и Tiu.
Структура продающего текста натяжных потолков
Некоторые сайты и газеты предоставляют готовые образцы или устанавливают допустимое количество знаков. Тем не менее, структура текста для рекламы натяжных потолков не меняется.
Заголовок
Это 50% работы. Если Вы не сумели привлечь внимание читателей, остальное не имеет смысла. Правильный заголовок вызывает интерес и отражает УТП.
Плохо: Натяжные потолки Екатеринбург
Хорошо: 3D натяжные потолки в Екатеринбурге в рассрочку
Не перегружайте заголовок знаками препинания и не пишите слишком много. Если не получилось уместить все необходимое, перенесите это в подзаголовок.
Плохо: Фактурные натяжные потолки от шведского производителя с установкой, низкая цена в Москве
Хорошо: Фактурные натяжные потолки в Москве
Официальный дилер шведского производителя. Система скидок
Вступление
Вступление должно содержать краткое описание услуг. После этих строк читатель должен понять, подходит ли ему Ваше объявление.
Вскрывайте проблему клиента. Подумайте, для чего ему Ваш товар, чем он недоволен в работе конкурентов. Используйте вопросительные предложения в меру.
Плохо: Хотите натяжной потолок? Нужна рассрочка? Боитесь оформляться в банке? Где гарантии?
Хорошо: Не хотите оформлять банковский кредит на ремонт? Мы предлагаем рассрочку без привлечения банка на Ваших условиях.
Оффер
Оффер – это торговое предложение. Здесь Вы раскрываете суть и уникальность услуги и выгоду для клиента.
Как сделать рекламу максимально полезной?
- Уберите воду. Переходите сразу к делу.
- Давайте конкретную информацию. Сколько покупатель сэкономит, если закажет монтаж и установку в Вашей фирме?
- Говорите правду. Если Ваш интернет магазин не может похвастаться быстрой доставкой, не пишите об этом. Акцентируйте внимание на качестве.
- Исключите субъективную оценку. Пусть клиенты сами делают вывод о Вашем сервисе.
- Добавьте срочности. Акции с дедлайном всегда работают.
Плохо: Только у нас самые низкие цены и качественные потолки!
Хорошо: Сэкономьте 50% стоимости. Распродажа глянцевых натяжных потолков до 31 мая. Производство Бельгии.
Обработка возражений
Как писать убедительно? Исключите возможные причины отказа еще до их появления в голове клиента.
- Дорого.
Если у Вас высокие цены, сделайте так, чтобы польза перевесила любые цифры. Используйте специальные предложения, накопительные бонусы и пр. Если цены средние и низкие, приводите конкретные цифры.
- У нас уже есть натяжной потолок.
Раз человек читает объявление, значит старый потолок его не устраивает. Возможно он провис или порвался. Тогда пишите на перспективу, не готовы купить сегодня – купят завтра.
- Я подумаю.
Возвращаемся к пункту о срочности.
- Не могу выбрать.
Если говорите о широком ассортименте, предлагайте консультацию менеджера.
Плохо: У нас огромный выбор потолков всевозможных цветов и фактур, выбирайте на свой вкус.
Хорошо: Предлагаем широкий ассортимент одноуровневых потолков. Поможем подобрать подходящий вариант для уюта в Вашем доме.
Призыв к действию
Самый эффективный текст для рекламы любых товаров, в т.ч. натяжных потолков, не просто привлекает, а вызывает желание совершить покупку. Призывайте к действию.
Плохо: У нас Вы можете приобрести недорогой потолок.
Хорошо: Закажите натяжной потолок со скидкой 20% до конца августа и получите подарок на выбор.
Примеры написания текстов
Подведем итог и приведем еще несколько примеров.
- Описание услуги должно строиться на конкретике и объективности.
Плохо: Продаем красивые потолки.
Хорошо: Устанавливаем потолки со светодиодной лентой по периметру.
- Пишите искренне.
Плохо: Мы очень любим наших клиентов.
Хорошо: Всем клиентам мы предлагаем накопительную карту и скидку на первую покупку.
- Текст должен быть для людей. Не используйте сложных слов и конструкций.
Плохо: Благодаря микроперфорации, текстильный потолок пропускает через себя звуки…
Хорошо: Акустический потолок устраняет звуковое эхо, поэтому Вы можете наслаждаться чистотой звучания музыки.
- Структурируйте: делите на абзацы, добавляйте подзаголовки и списки.
Плохо: Мы давно работаем, поэтому уверены, что Вы будете довольны установкой. Кроме того, мы даем гарантию…
Хорошо: Преимущества:
— Более 15 лет на рынке
— Гарантия…
- Не используйте заезженные фразы.
Плохо: На вкус и цвет товарищей нет.
Хорошо: Подберем потолок для пары или семьи.
- Текст рекламы натяжных потолков должен быть о потолках.
Плохо: Влюбленные часто ссорятся из-за бытовых проблем, не могут выбрать дизайн кухни и гостиной. А дети…
Пример продающего рекламного текста для натяжных потолков в социальных сетях (Instagram, Facebook, VK)
Натяжные потолки в Анадыре
Хотите жить как на Западе и обновить потолок для Вашего дома, офиса, кафе или магазина за несколько часов, без шума и пыли? Наши натяжные потолки — это долговечная красивая альтернатива традиционным потолкам из гипсокартона, штукатурки или покраски.
Мы предлагаем широкий выбор натяжных потолков в Анадыре: тканевые и ПВХ, глянцевые, матовые, сатиновые, зеркальные, с рисунком, перфорированные, ровные и нестандартных геометрических форм.
Причины заказать установку натяжных потолков в Анадыре у нас:
Честные цены. Оглашаем стоимость сразу, без скрытых дополнительных расходов.
Доступность. Нет нужды убирать старый потолок — мы установим натяжной потолок непосредственно на него, что экономит время и деньги.
Гарантия. 1 год.
Индивидуальность. Мы создадим любое настроение в помещении, подчеркнём стиль и функциональность. Что особенно важно для дизайна интерьера в магазинах, ресторанах и других коммерческих помещениях. Натяжные потолки могут быть круглыми, овальными, многоугольными, зеркальными, глянцевыми, матовыми, с фотопечатью…
Долговечность: Наши натяжные потолки прочные и долговечные, они не деформируются от влаги и перепадов температуры. В среднем, срок службы натяжного потолка составляет 10-20 лет.
Сохранение объёма помещения. Наши натяжные потолки монтируются на каркас, который устанавливается на небольшом расстоянии от основного потолка. Особенно полезно для владельцев низких помещений.
Легкость ухода. Наши натяжные потолки легко очищаются от пыли и грязи, достаточно протереть поверхность влажной тряпкой.
Улучшение звукоизоляции. Наши натяжные потолки поглощают шумы и вибрации, что особенно полезно для квартир и офисов в многоквартирных домах.
Устойчивость к влаге и плесени. Натяжные потолки — самый правильный выбор для ванных комнат и бассейнов.
Поэтому наши натяжные потолки являются отличным выбором для тех, кто ценит качество, красоту, удобство и долговечность.
Не откладывайте на потом установку правильного потолка для вашего дома или офиса. Пишите звоните уже сегодня, и мы подскажем, с чего начать.
Наслаждайтесь надежностью и эстетикой долгие годы!
Если хотите заказать продающий текст, настройку рекламы, создание дизайна, ведение соцсетей — заходите в мой Телеграм, пишите комментарий или зайдите в раздел «Контакты» на сайте.
С уважением, редактор Дмитрий Задорожный
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Mà khi tao ngộ, chúng tôi thường là người nổ súng trước rồi chạy vì trong rừng
rậm, dù cho địch theo dõi cũng chỉ lần theo dấu
vết hay theo hướng có tiếng động chứ khó mà trông thấy nhau.
Những chỗ địch thường đóng quân là ở những nơi gần suối hay vùng đất phẳng, đồng bằng để tiện sinh hoạt và trồng trọt,
còn chúng tôi di chuyển thì thường là
trên triền núi nên co thể chỉ nghe tiếng động
do sinh hoạt gây nên chứ khó mà gặp mặt. Đang ngồi nghỉ mêt ở một triền núi
, tôi bỗng nghe 2 tiếng nổ âm vang giữa núi rừng, cách nhau quãng vài ba giây, sau đó là một loạt súng AK.
Mưa rừng Trường Sơn dai dẳng, cứ rả
rích mưa hoài, xung quanh được bao phủ một màn sương trắng đục, không
khí lạnh phủ kín thung lũng một màn tráng
xóa không còn nhìn thấy được gì cả.; Chúng
tôi cứ thế` lần dò từng bước trơn trợt xuống triền dốc,
lá vàng rơi rụng đã từ bao nhiêu đời phủ dày mặt dất.
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