Текст для рекламы кафе и ресторанов: пример №1
Жара. По запотевшему бокалу холодного пива стекают капли воды прямо Вам на руку. Высокая пенная шапка с приятным шипением поднимается над золотисто-янтарным напитком, отдавая запахом натурального хмеля и солода. В пивном ресторане «Мюнхен» вас ждут сорта тёмного пива с вкусовыми нотками карамели и светлое пиво с лёгкой горечью хмеля. Приходите и оцените вкус настоящего пива по старинным монастырским рецептам.
(За составление рекламного поста HoReCa-тематики в соцсети возьму 500 руб. Краткое, в несколько предложений описание меню для сайта — 50 руб./шт. Остальные тексты по договорённости. Пишите ко мне в Телеграм или на почту mail@profitwrite.info)
Текст для рекламы кафе и ресторанов: пример №2
Зима. На улице стужа, а в ресторане «Чехов» Вас ждёт горячий стейк из фермерской говядины на углях, румяный картофель с золотистой корочкой и деревенский салат. Запах нежного, сочного мяса с дымком будет отлично сочетаться с хрустящим картофелем.
Настоящие домашние колбаски из домашней птицы, кролика, свинины не оставят никого равнодушными. Сверху они покрыты тонкой поджаристой корочкой, но внутри они сочные. Базилик, кориандр и майоран усилит вкус горячих, свежеобжаренных колбасок, которые очень хорошо сочетаются с тёмным чешским пивом или сухим красным вином из винного погребка.
Шашлык из косули или зайчатины с прованскими травами передают слегка травянистый лесной запах натурального мяса. А свежевыловленная из аквариума рыба, запечённая в печи в собственном соку, выше всяких похвал!
Ресторан Чехов сделан в виде традиционной помещичьей усадьбы. Дубовые столы, охотничьи трофеи на бревенчатых стенах, русская печь и живая музыка отлично передаёт очарование светлых традиций старинного трактира. Вы на несколько часов почувствуете себя дворянином. Звоните и бронируйте столик уже сегодня – иногда свободных мест не хватает.
Зазывающий текст для рекламы кафе и ресторанов: пример №3
В пиццерии Corleone прямо у Вас на глазах приготовят пиццу в дровяной печи. Сочная начинка с пылу-жару будет мягко шкварчать на тонком хрустящем тесте, источая аромат дыма от фруктовых деревьев. Откусив кусочек, Вы чувствуете вкус свежих помидоров и приправ: базилик, орегано, майоран. А ниточки от тягучего сыра у нас самые длинные в городе. Приходите и убедитесь сами!
Что писать на сайт кафе и ресторанов?
Доходит до того, что многие рестораны даже не имеют своего собственного простейшего сайта-визитки. Люди смотрят цены и меню ресторана на сторонних ресурсах. Даже если завести свой сайт на бесплатном шаблоне и наполнить его информацией, можно будет ощутимо обойти конкурентов и сделать свой ресторан сияющей звездой на гастрономической карте города.
Но так уж сложилось, что в ресторанный бизнес идут люди, нацеленные на быструю прибыль. Им лень изучать маркетинг – они просто считают, что нужно много работать и зарабатывать деньги. А не тратить время на всякие глупости. И если Вы начнёте применять основные продающие приёмы маркетинга и копирайтинга к ресторанному делу – прибыль ощутимо возрастёт.
Как привлечь посетителей в кафе и рестораны
- Таргетированная реклама. Человек вбивает в поиск, например, «кафе Новосибирск» и попадает на Вашу страницу. За каждый клик придётся платить – но средний чек с лихвой окупит все расходы.
- Реклама в соцсетях. Один рекламный пост в раскрученной группе города – и зал посетителей Вам обеспечен.
- Сайт заведения. Даже если не планируете вкладываться в SEO или в настройку контекстной рекламы, свой сайт кафе никогда не помешает. Плюс к доверию целевой аудитории. Если нет 50-100 тыс. руб. на услуги студии – можно сделать за пару часов сайт на конструкторе. Это лучше, чем ничего.
- Каталоги заведений. Обязательно следите за тем, чтоб там была актуальная информация. И ведите диалог с комментаторами – люди увидят, что заведение дорожит своей репутацией.
- Реклама в транспорте. Люди, едущие с работы домой в общественном транспорте, думают в какое кафе пойти расслабиться после трудного рабочего дня. Ваше объявление поможет им определиться с правильным выбором.
- Раздача листовок. Листовки лучше раздавать неподалёку от кафе.
- Сарафанное радио. Самый надёжный канал раскрутки для тех клиентов, кто принципиально не приемлет рекламу.
Классический пример: один американец, владелец сети ресторанов, тратил очень мало денег на рекламу. Но от посетителей не было отбоя. Его маркетинговый ход был гениально прост. Время от времени он устраивал бесплатные банкеты для парикмахеров. Парикмахеры потом искренне нахваливали этот ресторан своим клиентам. А к парикмахерам ходит каждый второй.
Пример текста для рекламы кафе, ресторанов и баров на радио
Главное – вложиться в хронометраж. Например, 20 секунд – это приблизительно 250-300 символов текста. Если пихать невпихуемое – будет пулемётная очередь. В радиоролике нужно повторить название заведения 2-3 раза, эмоционально описать меню в нескольких словах и в конце добавить призыв к действию.
Вот красивый пример: текст для рекламы кафе на радио в развлекательном центре, хронометраж 40 секунд:
Интересует Вас ответ
Что покушать на обед?
Соблюсти свою фигуру
И красивую натуру
Нет ничего лучше
Чем кафе «Золотой Ключик»
Горячие блюда, салаты, десерты,
Есть пицца на выбор – ловите моменты,
И кроме того, каждый из вас
Отметить свой праздник сможет у нас
На детской площадке с душой порезвиться
В кинотеатре 3D потом очутиться,
Есть масса желаний, масса идей,
Аттракцион 5D есть для тебя и друзей,
А также счастливый момент ты лови,
В «Золотой ключик» в выходные с семьёй приходи,
Болей вместе с нами ты за футбол,
С прямой трансляцией не пропустишь ты гол!
Приходите в кафе «Золотой ключик». Работаем ежедневно с 8.00 до 22.00 в ТРК «Космос».
В этом примере текста рекламного аудиоролика на радио о кафе чётко обозначены целевые аудитории:
- Женщины, следящие за своей фигурой
- Молодые мамы с детьми
- Компании друзей
- Любители футбола
В рекламе есть чёткий намёк на то, что кафе находится в торгово-развлекательном комплексе и кроме еды есть другие развлечения. То есть это кафе идеально подходит для празднования дня рождения, Нового года, выпускного, закрытия сессии, игры любимой футбольной команды и просто конца рабочей недели.
Ещё один пример: текст для рекламы кафе на радио в развлекательном центре, хронометраж 40 секунд:
Внимание, внимание, внимание!
Сегодня открылось кафе «Анталия»
Только у нас восточные лепёшки,
Шаурма с телятиной и картошкой,
Впервые в Сумах гамбургеры куриные,
Наше кафе самое гостеприимное,
До праздника осталось времени мало,
Постарайтесь не опоздать на его Вы начало,
Так что времени не тяните,
К нам на открытие приходите!
8 марта в 16.00 море призов и розыгрышей. Аниматоры, конкурсы и ценные подарки. Ждём вас с нетерпением возле универмага «Киев». Кафе «Анталия»!
Это типичный пример текста приглашения на открытие кафе. Очень хорошо проработан призыв к действию.
Ключевые слова
Часто народ ищет где можно посидеть в поисковиках. В поиске набираются запросы типа «пиццерия проспект Гагарина», «ресторан Одесса», «кафе в Орле меню и цены». То есть человека в основном интересует место, меню и ценовая категория. Осветите эти моменты в тексте на сайте ресторана, и бесплатные клиенты с поисковиков к Вам подтянутся. Подбор ключевиков на примере одежды можно прочитать в этой статье. Скажу лишь, что лично я для этой цели использую Wordstat и установленную на компьютере базу ключевых слов Букварикс.
Призыв к действию
В конце любого рекламного текста обязательно должен стоять призыв к действию. Скажите, чтоб они зашли к Вам сегодня, завтра, в день рождения или на Новый год. Без конкретного призыва к действию любой рекламный текст ресторана превращается в «почти рекламный текст». Вы же не хотите, чтоб клиенты «почти заходили» в Ваш бар?
Заказать рекламу кафе и ресторана
Вы владелец или менеджер общепита? За составление продающего объявления или рекламного поста HoReCa-тематики в соцсети возьму 500 руб. Краткое, в несколько предложений описание меню для сайта — 50 руб./шт. Остальные тексты по договорённости. Пишите ко мне в Телеграм, в комментарии без регистрации или на почту mail@profitwrite.info
С уважением, редактор Дмитрий Задорожный
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Здравствуйте! Открываем кафе возле автомойки, по меню — русская кухня + шашлык и блюда на мангале. Фишка — что настоящее деревенское натуральное мясо. Нужен текст на 2 баннера.
Александра, ответил на почту.
Здравствуйте, Открываем ресторан европейской кухни. Нужен приветственный текст для соцсетей.
Мария, ответил на почту.
Добрый день Дмитрий. Открыли ресторан в ледовом дворце нет людей мало заказов на банкеты.
Добрый вечер.Открываем новый караоке-бар.Нужен приветственный текст для соц метей.
Ирина, ответил на почту.
Кафе,, Мангал,,, работаем чуть больше года, только начали набирать обороты, хотим привлечь аудиторию… Помогите составить текст для рекламы
Олег, ответил на почту.
Дмитрий,добрый вечер. Подскажите пожалуйста как правильно написать рекламу на баннере о проведение различных мероприятий .Заранее спасибо.
Виктория, ответил на почту.
Здравствуйте открыли новый караоке бар, в меню коктейли, русская кухня.как красиво сделать рекламу?заранее спасибо 😊
Анна, ответил на почту.
Здравствуйте
Скажите пожалуйста какой текст можно написать для продвижения ресторана при гостинице кухня европейская
Ирина, ответил на почту.
Здравствуйте
Скажите пожалуйста какой текст можно написать для продвижения ресторана при гостинице на доске ?
Здравствуйте Дмитрий, как красиво написать приветственный текст в соцсети для открытия паба?
Виктор, ответил на почту.
Здравствуйте Дмитрий подскажите пожалуйста как нужно правильно написать завлекающий текст . Ресторан при гостинице кухня европейская .
Айгуль, ответил на почту.
Добрый день, сколько стоит Ваша консультация ?
Сеть ресторанов в Москве
Мария, ответил на почту.
Здравствуйте Дмитрий, как красиво написать приветственный текст в соцсети для открытия пиццерии?
Наталья, ответил на почту.
Добрый день! Как привлечь правильными словами в ресторан около дороги с хорошим меню и ценами и появившейся живой музыкой? Буду благодарна!
Ольга, ответил на почту.
здравствуйте!нужен рекламный пост раскрутить кафе при гостинице. постояльцы заходят,хотелось бы привлечь другую аудиторию. местоположение не в центре
Александра, ответил на почту.
Здравствуйте Дмитрий ,подскажите пожалуйста, Что написать в бегущей строке ресторана про банкеты и т.д. при магазине и кафе.есть своя продукция.
Дмитрий, здравствуйте. Открыли с мужем кафе, очень очень нужен приветственный текст для сайта. Помогите пожалуйста
Добрый день, какими способами лучше привлечь посетителей в придорожное кафе?
Добрый день, подскажите какой текст написать для кафе где проводятся кроме банкетов, поминок, еще и детские мероприятия? чтобы привлечь клиентов?
Самый популярный способ — вести соцсети и одновременно настроить таргетированную рекламу. Также результаты даёт размещение в агрегаторах, и наличие собственного сайта, для солидности. Если всё сделать грамотно, можно оставить позади себя около 80% конкурентов.
Добрый вечер, Дмитрий. Нравятся Ваши статьи.Пять дней назад открыли ресторанчик, рекламу дали но к сожалению тишина, вот так. У нас европейская кухня, +30 ( возраст). Нужна Ваша помощь в составлении привлекательного приглашения. С уважением Валентина.
Валентина, ответил на почту.
Добрый вечер!
Помогите мне привлечь гостей в девоне время. Ресторан находиться в центре города.
Здравствуйте Дмитрий. Почти год как мы открыли кафе. Но клиентов к сожалению очень мало. Кафе специализируется больше на японской кухне. Подскажите, как действовать.
Здравствуйте подскажите пожалуйста какую рекламу дать в соц сети , открываем доставку суши и ролл
Дмитрий, ответил на почту.
Здравствуйте Дмитрий !Открываем кафе с кавказской кухней,какую рекламу можно дать в соц сети ?
здравствуйте!как раскрутить ресторан при гостинице. постояльцы заходят,но как привлечь другую аудиторию. местоположение не в центре. Инстаграмм есть, свой сайт тоже. Работаем с сентября, ни одного банкета ещё не приняли.
Готовы сотрудничать?нужны тексты для разных торговых заведений.
Мария, ответил на почту.
Добрый день.посоветуйте,что лучше сделать в рекламном плане для ресторанно-отельного комплекса,находящегося на трассе ? Стилизован под средневековый замок. Спасибо.
Ольга, ответил на почту.
Была шашлычная за городом,во время войны все разрушили,теперь стараемся все востановить,помогите с рекламой
Зоя, ответил на почту.
Здраствуйте!У нас скоро открывается Ресторан-кафе,мы работаем по сезону,подскажите пожалуйста как правильно рекламировать свой ресторан!Есть в Фейсбуке
Anna, ответил на почту.
Здравствуйте Дмитрий как сделать рекламу для кафе в соц сетях ?мы только открылись и хотелось бы увеличить поток посетителей?
Нужна реклама как раскрутить кафе на автомойке
Светлана, ответил на почту.
Доброго день! Такой же вопрос как и у Виталия, в предыдущем сообщении. Тоже спорт-бар, в спальном районе , мы есть в 2гис, в инстаграмм, Вконтакте, вывеска на фасаде с бегущей строкой, по району разносили рекламные листовки, результата мало, подскажите как можно раскрутить? Спасибо!
Шамиль, ответил на почту.
Добрый вечер,открыл спорт бар Кено в спальном районе уже 6 месяцев как работает,сотрудничаю со столото в 2гис выставил рекламу,есть страничка в инстаграмм,но результата мало,подскажите что можно добавить для раскрутки,с уважением Виталий.
Виталий, ответил на почту.
День добрый! А мы можем сотрудничать? Я с Казахстана! Общаюсь часто с владельцами разных направлений, вы называете цену я нахожу клиента и т.д.
Аноним, Вы не указали контактные данные для обратной связи.
Здравствуйте . В заведении сильно снизилась посещаемость . Интересует реклама (цена, место размещения и т.д.)
Валерич, ответил на почту.
Здравствуйте! Сколько стоит Ваши рекламы? Для привлечения клиентов!
Елена, ответил на почту.
Доброй ночи.
Открыли кафе, интересует больше продвижение по доставке.
Спасибо.
Здравствуйте надо текст для рекламы, пожалуйста Банкетный зал с Призывом клиентов ( банкеты корпоративы свадьба детские праздники бизнес ланч
Татьяна, ответил на почту.
Здравствуйте! Сколько стоит придумать текст с призывом клиентов проводит банкеты ,праздники и т..д?
Людмила, ответил на почту.
Здравствуйте. Открыли кафе, работаем третий месяц. И совсем слабенько. Подскажите пожалуйста . Точнее выручайте! Почту указала супруга.
Валентина, ответил на почту.
Здравствуйте. Открыли кафе восточный, европейской кухней . Пока людей мало ходят. Подскажите пожалуйста .
здравствуйте, бесплатная реклама вашего кафе, со всего мира будут смотреть ваше кафе на нашем сайте, привлечение новых и удержание своих же клиентов и выгода от этих клиентов
Здравствуйте,помогите опубликовать текст нашего заведения кафе Paradise что бы народ мог видеть!Спасибо.
Elya, ответил на почту.
Придумать помогите слоганы для рекламы на входной группе в кафе и во флаконах что будут розданы перед открытиям.кафе русской, европейской кухни, живая музыка, танцпол. Название «Блюз»
Алла, ответил на почту.
помогите мне пожалуйста
Нет данных для обратной связи(
Добрый день.
У нас придорожное кафе, на Севере, в лесу. Отворотка к кафе не очень видна, от трассы 150м. Многие проезжают, не успев заметить….Нам надо две растяжки, чтоб не проезжали мимо и можно рекламу на радио. Кафе «У Иваныча».
Во что нам это обойдется.
Заранее спасибо.
Елена, ответил на почту.
Здравствуйте надо текст на файелер пожалуйста Кафе Призывом клиентов ( банкеты корпоративы свадьба детские праздники бизнес ланч поминки ….
Зоя, ответил на почту.
Здравствуйте! Сколько стоит подобрать текст призывом клиентов проводит банкеты и т.д?
Бахрам, ответил на почту.
Здравствуйте!)Мне понравилось, как написаны статьи)Мне нужны вкусные описания меню
для моего сайта,текст на главную и о нас.У меня исключительно русская кухня.Поможете с составлением?)
Ответил на почту.
Планируете проводить новогодние корпоративы в ресторане? Предлагаете гостям встретить Новый год в вашем заведении? Текст новогодней рекламы для ресторана должен быть информативным. Учитывайте, что клиенты будут искать ваше предложение среди сотен других.